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Birmingham.gov.uk Home Page

Service Improvement Survey

October 2005

Process
  • A service improvement survey was carried out at all Sport and Leisure facilities accross the city during October 2005
Data
  • 3772 responses were gathered during the week
    • ± 2.4% error range at 95% confidence level
      (responsible for about 4% of total user visits)
  • Weighting
    • District user visit contribution
    • Age
    • Ethnicity
    • Gender
Robustness of Data
Ethnicity and Age
  Base Age
16 to 24
years old
25 to 44
years old
45 to 59
years old
Over 60
years old
Base
Unweighted 3238 17.8% 50.4% 17.1% 14.%
Weighted 233772 17.7% 48.9% 17.6% 15.8%
Usage
Two or more times a week 65.4% 11.9% 30.4% 11.9% 11.2%
Once a week 34.0% 5.6% 18.2% 5.6% 4.6%
Monthly 0.4% 0.1% 0.2% 0.1% 0.1%
Occasionally 0.3% 0.1% 0.2% 0.0% 0.0%
Headline Results
  • Rating of visit 8.2 out of 10
    BUT
    • Parking only 6.6 out of 10
    • Locker provision only 5.4 out of 10
    • Changing rooms only 4.4 out of 10
  • Over 97% rated the staff as helpful, easily seen and smartly dressed
  • Net satisfaction
    • Telephone response 62.5%
    • Ease of booking 66.0%
    • Choice of activities 59.5%
  • 10% said equipment wasn't working properly
  • 5% said something wasn't ready on time
Value for money
  • On average people spent £3.51
  • Value for money rating of 8.3 out of 10
Other comments received
  • Two universal needs identified for:-
    • "refurbish, decorate, update, new, replace, improve, makeover etc.."
      (especially in the gym and changing rooms)
    • "Clean, improve cleaning, more cleaning, better cleaning etc.."
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